At first glance, a typical drinks packaging; but on closer inspection, you discover a real sensation! Thanks to its eye-catching design, the soft packaging is an innovative and highly successful way to advertise. It looks like a can, but touch it and it's as soft as a bag - the 0.2 l promotion drink comes in a total of ten flavours. Awards: drinkbaX was awarded the German Packaging Award 2007 (sales packaging) and the Worldstar of Packaging from the WPO.